Am 7. Juni erscheint mit "One One One" die neue Platte der norwegischen Jazz Metaller Shining. Wie immer gibt es auch darum ein riesen Tamm-Tamm, vor allem, wenn es um Ästhetik und Design geht.



Wen interessiert, wieso das Ding so orange ist, dass einem fast die Augäpfel bluten, der liest sich das Statement von Fronter Jørgen Munkeby durch:

"We wanted to continue the visual aesthetics we developed with "Blackjazz" and "Live Blackjazz", but at the same time give it a fresh twist. It felt natural to continue our collaboration with Trine + Kim Design Studio, who helped develop the visual aesthetics for "Blackjazz" back in 2009.

I've also been a long time fan of brave and uncompromising choices, both in music and in design, and felt that this time we would like to make a stripped down artwork that would also stand out from the rest. "Blackjazz" was black, "Live Blackjazz" was white, and we wanted to find another strong color to embody this new album. Seeing how the color red looked great screen, but didn't have the same punch and glow when printed on paper, we decided to base our new artwork on the super aggressive fluorescent Pantone color PMS 804. I chose this color because I felt it was the most aggressive and energetic color I could find. It also makes for a very strong contrast to the hard edges of our black logo and vector graphics. All in all I think the mix of our stripped down futuristic graphics and the PMS 804 color gives this release a contemporary vibe that echoes modern design and fashion.

Since computer screens use light to make colors, the glowing fluorescent color matches well with our orange screen color of choice, #ff7700, and this let us bridge the realm of digital artwork with the world of printed products. Finally we made sure that all press photos had a background of matching color, to give the era of Shining's "One One One" a new, fresh and cohesive visual look.

I'm really proud of the artwork of "One One One", and very happy that we managed to withstand the natural urge to fill it with a bunch of messy small details, and instead keep it clean and powerful. It stands out among other covers, it represents the elegance, strength and uncompromising attitude our music has."

Enjoy.